2007
Watch this space! In 2007, Ogilvy 4D will be conducting a new Opinion Leader Survey. This follows on from our 2006 survey targeting 700 global opinion leaders, which unveiled fascinating insights into how they view the pharmaceutical industry.

1st August 2006
Kevin Mageean, Managing Director Ogilvy 4D, expands his role to Managing Director Medical Education working across the medical education discipline in Oxford and also at Ogilvy Healthworld Med Ed in London. This offers a great opportunity for the discipline to work closely together to maximise synergies for client services.

1st March 2006
4D Communications are now Ogilvy 4D.
4D Communications are delighted to announce that we are renaming our brand from 4D Communications to Ogilvy 4D.

As we are already part of the healthcare section of the Ogilvy brand family, specifically Ogilvy Healthworld, we support true 360° solutions to build brands by incorporating the skills from our colleagues in Advertising, Clinical Trials and Public Relations companies within the group. This means that we can offer integrated creative solutions at a local, regional and global level with resources in over 30 key world markets.

This rebrand also reflects a 12-month re-evaluation of traditional approaches to medical education. Our response to this has been to challenge current perspectives and embrace a tried and tested model that predicts behaviour change tailored to 'medical education'. Together with our latest survey of opinion leaders on their views of working with the pharmaceutical industry, we now have a new toolkit to develop medical education programmes so that they are specifically designed to change behaviour.

As Ogilvy 4D we can deliver living 'medical education' solutions with integrity, dedication and invigoration through our approach, our services and our people.